Proper Online Marketing ROAS Attribution
Part of he problem with today’s social media ROI model is it doesn’t properly take into account how to properly attribute incremental traffic, conversion and sales. This is a microcosm of the online...
View ArticleThe Importance of LifeTime Value
Earlier this week I was involved in an interesting discussion discussion on Quora that I think is worth publicizing to the broader world (Quora is a new Q&A site started by former Facebook CTO Adam...
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